Cristina Trecate | Senior Digital Marketing Leader

About Me

Strategy meets execution — I do both.

I'm a digital marketing leader who connects the dots between paid media, marketing automation, CRO, web development, SEO, and analytics into integrated programs that drive measurable business outcomes. I don't just build dashboards — I build the tracking infrastructure, run the campaigns, optimize the funnels, and translate the data into decisions.

I'm a daily practitioner of AI tools like Claude and Cursor AI — not as novelties, but as genuine workflow infrastructure that accelerates everything from ad copy iteration to reporting automation to building internal tools.

Outside of marketing, I'm a U.S. Army veteran (Field Artillery Officer, 9+ years), Kiwanis Club President, and NJ Key Club District Administrator overseeing 10,000+ student leaders. I hold an MCM in Digital Media and a BA in Communication, both from Rutgers University.

            48–83%
            Increase in Qualified Leads
          

            11+
            Client Websites Audited & Optimized
          

            7+
            Years in Full-Service Agency
          

            10,000+
            Student Leaders Managed
          

Experience

CRO & Web Development Team Lead

2019 – Present

Single Throw Marketing · Full-Service Digital Agency

Healthcare, Franchise, SaaS, Professional Services, Automotive

Led agency digital strategy across all client accounts — connecting CRO, automation, web development, and analytics into integrated programs aligned to measurable business outcomes, working alongside dedicated SEO and paid media teams
Collaborated with paid media specialists across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads — contributing to keyword architecture, audience targeting, creative strategy, and ROI reporting
Increased qualified leads 48–83% through structured CRO programs — conversion funnel audits, UX friction analysis, landing page redesigns, A/B testing, and heatmap analysis
Built lifecycle marketing programs in HubSpot and ActiveCampaign — behavioral segmentation, lead nurture workflows, drip campaigns, and reactivation sequences
Built analytics infrastructure from the ground up — GA4 implementations, GTM frameworks, BigQuery pipelines, and Looker Studio dashboards
Led and mentored cross-functional teams — building SOPs, QA portals, and campaign checklists that systematized agency operations at scale
Applied AI tools (Claude, CursorAI) as operational infrastructure — accelerating ad copy, reporting automation, keyword research, and data analysis

Marketing Manager

2018 – 2019

Backward Flag Brewing Co.

Solo-owned all digital marketing — paid media, email, event promotions, and brand with full accountability for customer acquisition and retention

Senior Social Media Strategist

2017 – 2018

Creative Media Marketing

Directed paid social strategy across Facebook and Instagram Ads for a multi-client portfolio; managed a team of 6 and developed data-informed campaign strategies

Public Relations Account Executive

2014 – 2017

R&J Strategic Communications / Taylor Strategy

Managed multi-client campaigns across professional services, healthcare, and consumer brands — audience messaging, campaign calendars, media relations, and performance reporting

Technical Skills

Performance & Paid Media

Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads — full campaign lifecycle, keyword strategy, bid optimization, creative testing, retargeting

CRO & Testing

A/B & multivariate testing, landing page optimization, Microsoft Clarity, heatmap analysis, UX auditing, conversion funnel analysis

Analytics

GA4, BigQuery, Looker Studio, Google Tag Manager — event tracking, attribution modeling, dashboard development, conversion QA

CRM & Lifecycle

HubSpot (all Hubs), ActiveCampaign, Salesforce Pardot, Mailchimp — segmentation, workflows, nurture, reactivation, CRM integration

Web & SEO

WordPress, Elementor, Squarespace, Wix, Drupal · SEMRush, SERanking — page builds, technical SEO, schema, CRO-aligned development

AI & Tools

Claude, CursorAI, ChatGPT · Monday.com, Accelo, Asana · Canva, Figma, Adobe Creative Suite

Platforms I Work With

AI & Productivity

Paid Media & Advertising

Analytics & Data

CRO & UX Testing

SEO & Content

Marketing Automation & CRM

Social Media

Web Development

Design

Project Management

Projects

A selection of tools and projects I've built — blending marketing strategy with hands-on technical execution.

CRO Tool

CRO Reviewer

AI-powered CRO audit tool that analyzes web pages across conversion, trust, UX, and accessibility pillars — generating actionable scorecards and client-ready reports.

View Project →

Education & Leadership

MCM in Digital Media

Rutgers University, 2021

BA in Communication

Rutgers University, 2014

U.S. Army Veteran

Field Artillery Officer · 9+ years · High-accountability leadership

NJ Key Club District Administrator

10,000+ student leaders · Program, events, communications

Kiwanis Club President

Kiwanis Club of the Jersey Shore · Member growth, community marketing, nonprofit leadership

Let's Build Something Together

Whether you need a strategic marketing partner, a CRO specialist, or someone who can bridge the gap between data and decisions — I'd love to connect.

cristina.trecate@gmail.com

Wall, NJ · Remote / Open to Relocation